Visual Content for B&B hotels

For B&B Hotels Belgium, I worked on a wide range of visual communication assets designed to ensure a consistent and cohesive brand experience across multiple touchpoints.

The project included the creation of promotional flyers, roll-ups for events and in-hotel visibility, screen advertisements, gift vouchers, and in-room materials such as stickers and informational visuals. Each format required adapting the same brand identity to very different contexts, from printed promotional tools to digital and on-site guest communication.

The main challenge was maintaining visual consistency while tailoring each piece to its specific function and environment. Whether designed to attract attention, inform guests, or enhance the in-hotel experience, each element was crafted with clarity, simplicity, and brand alignment in mind.

This project reflects a holistic approach to design, where every detail contributes to a unified guest journey and reinforces the overall identity of the brand across all communication channels.