Sticker design for Bruxelles-Propreté

Aline Tong worked on a visual communication piece for Bruxelles-Propreté as part of their “fuchsialisation” awareness campaign, aimed at distinguishing between household and commercial waste bags in Brussels.

The project focused on the design of a sticker intended for white waste bags, which are originally designated for residents but sometimes used by commercial entities instead of the correct fuchsia bags. The sticker served as a clear and direct visual reminder, helping reinforce proper waste sorting practices and improve compliance among businesses.

Through simple and impactful design, the goal was to communicate an important public message in an accessible way, supporting the broader efforts of Bruxelles-Propreté to maintain clarity and consistency in the city’s waste management system.